Monday, March 17, 2014

Social Media Tools: Class 3 of Core Competency in Social Media for Business Success

Facebook for Business kicked off the third class of Brossman's Core Competency in Social Media for Business Success.  We watched, intently, as Martin delved into the many different options for viewing Facebook posts:

1.  Pay attention to the 'highlights' option (at the top, middle, of your FB Business Page).

2.  Compare your 'posts by page' & 'posts by others'.

3.  Investigate your Fans' interests & get to know them better.

4.  Get curious about your FB fans.  Check out their FB page & find out what they like so you can address their interests!


After a short break, we delved into the LinkedIn Public Profile; this is what you first see when someone’s name is searched on Google.




Here are the useful tips that follow the LinkedIn basic set up:


**Treat your public profile as if you are going to see your best customer; ask yourself, “how do I look?”

**Write your summary in the first person & integrate keywords; these are the the words that your customer needs to hear; not the jargon of your field.

**Looking people up is different than FB because LI gives you "permission granted" to know about people; it shows you who they are linked with.

**Build a network, intentionally,  towards a certain connection &/ or purpose.

**Find groups & interact with them!

**Acknowledge others through endorsements & recommendations.

**The most effective way to get recommendations is to look for people (current &/or past) & give them a recommendation; do it naturally instead of saying “I’ll give you one & you give me one)."

**Learn from what your allies, strategic customers & things you want to be associated with are up to.

**If you’re going to meet someone; look them up on LinkedIn, to get to know them; then, when you meet with them, personally, connect on their personal life & present/ past experiences;   LinkedIn information is ‘permission granted data’.

**Search for specific people/ zip codes & specific professions that are relevant for you to connect with.

**Add video; customize your LinkedIn URL &  your websites.



For specific guidance on following through with these instructions, contact me or attend Martin's next Social Media For Business Class.

We wrapped up this evening's  class with suggestions on How to Use LinkedIn:


**Look up a company for an interview.

**Recommend people.

**Follow specific companies that relate to your profession.

**Invest in your connections through interactions with them--liking & commenting on their discussions.

**Ask yourself, "What makes me a ‘welcome interruption’?" & use this as the guideline to share relevant information with others.

As you can see, by the fact that I only share highlights from the class; the evening was intense & fact-filled.

BEWARE: Procedures don't, always, work out so smoothly as these instructions suggest. My answer to this is--"Do your best and move on." It may come up, later or choose to revisit it later.  In any case, many times the 'glitch' or problem might be solved. In another case, the glitch still exists.  Either way, there are plenty of other issues to attend to!

Call me at 919-604-0104 or email olgamaria3@aol.com for your own, customized Social Media and Online Marketing Evaluation.

by Olga Santo Tomás Monroe 919-604-0104 olgamaria3@aol.com 


Connect to me on Google+ and LinkedIn 

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