We wrapped up the fourth, & final, Core Competency in Social Media for Business Success delving into Twitter, Instagram & Pinterest.
"Twitter is a real-time information network that connects you to the latest stories, ideas, opinions & news about what you find interesting...Find the accounts you find most compelling & follow the conversations."
**Twitter's strength is with a cause (like overthrowing the government); If it’s big, it breaks on Twitter first & then the media follows.
**Twitter flows; it’s time-based (vs. edgerank);so the time of day for tweets, is important.
**Public & private "lists" are very useful for organizing & targeting your Twitter connections.
**Add hashtags &/or photos to your 'tweets'.
"Instagram is a fun & quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory..."
Instagram Highlights are as follows:
**"Smart-phone" based & younger audience.
**Pictures with few comments; so use Instagram if you have a business where pictures are important.
**Syncs with FaceBook so you can share something on Instagram & push it to FaceBook.
**Time driven feed.
**Proper use of hashtags makes your topic more visible.
The last, but not least, Social Media Platform---Pinterest--was taught to us by the ‘Pinterest Princess’, Karen Tiede.
“Where Google provides the best answer to any question that has one right answer, Pinterest provides answers to questions that have no right answer....[it’s] a waterfall view of information, loosely aggregated by vague categories & keywords.”......with lots of colorful pictures! According to Karen, Pinterest provides you with ‘things’ that you don’t know exist & variations of an item that you are searching for.
Following are the highlights for Pinterest:
**People are on Pinterest to shop.
**Pinterest is interested in spinning the ‘pinner’ out of Pinterest & into commercial websites so as to make a purchase; People from Pinterest spend approximately 25% more time on a website.
** We are visual creatures; we can sort visuals faster than we can read.
** The way to get followers on Pinterest is to follow other peoples' Pinterest ‘sites’.
**You can have as many pinterest accounts as you have emails.
**A board is a collection of images on a topic.
"When visitors find a picture on your landing page that they like, they may pin it to their Pinterest account, even if they don’t engage any further on that first visit. This is like brick-and-mortar people picking up a brochure or a business card from the front desk, only keeping it, and sharing it with all their followers, who can in turn repin in to their accounts, etc. etc. and so forth".
For more information on Pinterest & how to create an image representation of a brand or a business, contact Karen Tiede.
PUTTING IT ALL TOGETHER:
Material Covered throughout Core Competency in Social Media for Business Success
Treat Social Media like channels on a Television; ask yourself , "Who is my audience?" Martin Brossman
As Pat Howlett stated, recently, "Choose the right Social Media Platform for You, Your Business & Objectives." Get to know each platform (or hire someone who does) & continuously offer fresh, relevant content. Social Media gives us ways of being connected to the customer in ever-developing channels.
The core of all this is to wake up; be a reporter & look at your situation with new perspective.
Understand your customer beyond what you are teaching them; move over, see things through your eyes & then move over & see what else is important to them. If your customers love pets & sports; then include various sorts of media about these topics. Align yourself with your customers & offer them content worth their attention. Once a day is usually enough.
In reviewing what we learned during these four, information-filled, classes; we summarized the following:
***G+- is technological & growing/ progressing/ developing faster than a speeding bullet.
***FaceBook is fun, personal & very active!
***Twitter--fastest moving; use hashtags, retweets & lists!
***LinkedIn is the slower moving social network; extremely powerful for job searches & global connections.
***Instagram is twitter w/ pictures for the younger crowd & is mobile app driven; use hashtags & pictures!
***Pinterest--it’s image driven & for people to find things they didn’t know they wanted until they saw it; window shopping!
***Get noticed, on these Social Media Sites, by commenting on other peoples’ items.
This series of classes provided a solid base of knowledge, in Social Media & how to use it. The next level of enrollment is the 'official' Social Media Management Training Certificate Program to learn the concepts, techniques & tools to develop & manage an effective social media program.
As a business owner, "Listen for when your customers are raving about your business & ask them for a review."
Call me at 919-604-0104 or email olgamaria3@aol.com for your own, customized Social Media and Online Marketing Evaluation.
Call me at 919-604-0104 or email olgamaria3@aol.com for your own, customized Social Media and Online Marketing Evaluation.
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