Friday, March 7, 2014

Social Media Tools: Class 2 of Core Competency in Social Media for Business Success

The second of, Martin Brossman’s, Core Competency in Social Media for Business Success class went into more depth on how to build your G+ network by encouraging us to:

**Passionately care & understand customers (&/ or networks).

**Post relevant content by connecting to the real world & how others relate.

**Post relevant content; be a reporter & share quality information by looking through our networks' eyes & ears.


The next topic, Facebook, started with setting the personal & business Facebook page.





Emphasis was placed on the Timeline; You can post events, visuals, text & other media in the past (in addition to the present & future!).

The main points are:


**Facebook gives higher ranking to posts that are directly added (to Facebook) versus a lower ranking for posts that come in via other applications.

**Spread out media, pictures & posts over time instead of putting  them up all at once.

**Claim your personalized URL for a memorable Facebook title.

**Go to the business’ ‘likes’ to see who your ‘likers’ like for more insight into your network.

**A ‘story’ is created when any type of engagement occurs; 'likes', comments, sharing or posting.

**Facebook is watching our ‘affinity for information’  through our engagement on FaceBook. 

**We need people engaging & talking about topics.  Yet, it’s the people ‘watching’ where the new business comes!

**People that sell at a personal level are getting extremely positive results  using the "list" feature by 'honing in on a niche' and serving it, successfully.

**Create events  for added visibility on the internet (this goes for Google+, too).

The main concept that I was reminded of, during this second class; is the importance of being present, in the moment & appreciating each experience as if it were the first.  Each Social Media 'story' is an opportunity to teach by sharing relevant information.  Many times, as professionals, we take for granted the knowledge we've built up in our areas of expertise. 

As Martin says, "People fall asleep to the greatness around them.”   By looking at each opportunity with 'new' eyes; we are able to share facts, ideas & experiences as 'stories, posts & media'.  Thereby, including our internet networks in our 'bank' of knowledge & expertise!


This class is providing a solid base of knowledge for the next level of enrollment into the 'official' Social Media Management Training.  Stay in the moment, appreciate it's many blessings & share via Social Media



Call me at 919-604-0104 or email olgamaria3@aol.com for your own, customized Social Media and Online Marketing Evaluation.

by Olga Santo Tomás Monroe 919-604-0104 olgamaria3@aol.com 


Connect to me on Google+ and LinkedIn 

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